Pepsi "World Hockey"

Animated Social
Project Overview
Pepsi was looking to promote the 2017 World Hockey Championship on their social channels in real-time.

Working with Praxis PR and Colour Creative Persuasions, we created a series of loop-able social posts that Pepsi could share whenever Team Canada scored a goal, made a save, won a game, or when the crowd did the wave. 
Behind The Scenes
This mixed media production combined puppetry and digital animation. Each Pepsi Cola can was fixed to a stick and filmed one by one on a green screen. The layers were then combined digitally into one scene giving a  bouncy and natural look.