ACLU "Hey! Meet your DA"

Project Overview
The district attorney responsibilities are shrouded state elections. Their job is critical for seeking justice in criminal cases, working to prevent crime, and serve as a leader in the diverse communities they represent.

The ACLU California wanted to draw attention to this with a call to action for individuals to "Meet you DA." At Elefint's annual sprint, we developed this explainer as part of the campaign
Behind The Scenes is a design sprint led by Elefint Designs in Oakland California. For three consecutive days, creative leaders work side-by-side select nonprofits to help kickstart a campaign related to housing and homelessness in the Bay Area through multidisciplinary and human-centered design.

After completion, this explainer earned the attention of John Legend who volunteered for the voice over.